Pepsi vs Coca-Cola: The Blind Taste Test Pepsi’s new ad with a polar bear brings back the famous blind taste test that once shook Coca-Cola. From the Pepsi Challenge in the 1970s to New Coke’s failure in 1985, this brand rivalry shows how one marketing strategy can return decades later. A must-know story for branding, marketing, and business lovers. #pepsi #cocacola #branding #marketing #brandstories aduok aduokbiztales | Aduok Biztales | Facebook

How Coke and Pepsi's rivalry shaped marketing — and where it goes next