How to Write a Critical Analysis

When you’re a designer, it’s the little things that drive you mad. Like panels that almost line up. Or when you’re sanding for the fifth time thinking — surely sustainability shouldn’t be this hard. So, this month I did what any founder having a meltdown would do — I put on a turtleneck and channelled my inner Steve Jobs. Standing there, choking slightly on merino, I said the words I’ve always dreamed of saying: “Welcome to the October Critical Event.” Our announcement? The new Critical M5 Techn