In 1971, design student Carolyn Davidson created the now-iconic Nike “Swoosh” logo for just $35. Hired by Phil Knight while at Portland State University, Davidson’s design symbolized motion and referenced Nike—the Greek goddess of victory. Though unsure of it at first, the logo became a global symbol of athletic excellence. Years later, Nike thanked her with company stock, which grew to be worth a fortune, cementing her place in branding history. | History In Pictures
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In 1971, design student Carolyn Davidson created the now-iconic …
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Nike Logo Evolution and History - The $35 Swoosh - Famous Logos
Nike Logo Evolution and History - The $35 Swoosh - Famous Logos
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EXPH HISTORY on Instagram: "The story of Nike’s logo is one of the most famous examples of how small beginnings can turn into massive rewards. In 1971, Nike co-founder Phil Knight hired a graphic design student named Carolyn Davidson to create a logo for his new shoe company. She designed the now-iconic Nike Swoosh and was paid just $35 for her work, roughly $2 an hour. At the time, neither she nor Knight imagined how powerful that simple checkmark would become. More than a decade later, in 1983
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AccessPlugged on Instagram: "The story of the Nike Swoosh is one of those legendary moments in business history where something that started tiny turned into everything. Back in 1971, Nike co-founder Phil Knight — still building what would become a global brand — asked a graphic design student named Carolyn Davidson at Portland State University to create a logo for his new shoe company. Davidson wasn’t hired as a big creative director or paid millions; she charged just $35 for the work after abo
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