S$2 value shops are a familiar sight across Singapore—but how they remain profitable is a story of clever economics and high-volume strategy. They source their items in bulk from countries like China, Thailand, and Vietnam, sometimes paying as little as 10 to 40 cents per unit. This keeps margins healthy even at rock-bottom prices. The stores are also designed to encourage impulse buying: narrow aisles, shelves stacked to the ceiling, and low price tags make it easy for shoppers to fill their ba
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