@mad.ad.project on Instagram: "Pepsi vs Coca-Cola: “Boy on the Bench” (1995) In the mid-90s, Pepsi released one of the most famous competitive commercials ever made. A boy buys two cans of Coca-Cola — not to drink them, but to use them as stepping stools… so he can reach the Pepsi button on the vending machine. A simple, clever idea that instantly went viral long before social media existed — and became a legendary moment in the history of brand rivalry. Credits: Client — Pepsi Agency — BBDO (ru