The Blue Square Alliance Against Hate (BSA), Robert Kraft's foundation fighting antisemitism, had returned to the Super Bowl with a $15 million ad focused on standing up to Jewish hate. The 30-second spot shows a teenage boy being bullied at school who finds an antisemitic sticky note on his backpack. The ad reveals that 2 in 3 Jewish teens have experienced antisemitism and encourages viewers to "share the square." Directed by Jake Scott, "Sticky Note" is part of BSA's #BlueSquare campaign promo