Ever wondered what our mascara actually looks like before it hits the bottle? Here’s a peek inside the lab as we prep our 100% Lash Mascara in black! It’s rich & full of nourishing ingredients that love your lashes back. This clean beauty favorite: 🖤 Coats, thickens & promotes growth 🖤 No clumps, no flakes 🖤 Free of artificial colors, preservatives & fragrance 🖤 Gentle for sensitive eyes Because what goes on your lashes matters. | Root
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Ever wondered what our mascara actually looks like before it hits th…
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When I talk about mascara “coats” as a product developer, I’m usually referring to how many times you dip the wand back into the tube—not how many times you swipe the wand onto your lashes! I wanted to demonstrate with one of my newest mascara rotation editions, @makeupbymario’s master mascara. One dip can give you multiple swipes on the eye, but it’s the number of dips that really tells me how buildable or effective the formula is. That’s how testing is usually done inside of the industry too!
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