566K views · 622 reactions | How does a candy that was introduced 40 years ago suddenly become one of the most popular treats in America? Here’s how Nerds Gummy Clusters became the “it” candy this Halloween: https://nyti.ms/4e6JveD | The New York Times | Facebook
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There was nothing to suggest that Nerds Gummy Clusters would be a success. But now, Americans can’t stop eating them. It’s one of the biggest hits in the candy aisle this Halloween—and easily the unlikeliest. Read more: 🔗 https://on.wsj.com/3YGkv9n | The Wall Street Journal
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