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With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of marketing discusses the role of influencers in growing the brand’s reputation.
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Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.
Revealed: The UK’s top 75 most valuable brands - Marketing Week
Sep 29, 2021 · The latest BrandZ ranking of the UK’s strongest brands shows marketing has never been more important as a value driver, with those that had been investing in marketing prior to the pandemic bouncing back at a faster rate.
‘You can’t cheat the fundamentals’: Why Prime has been reduced …
Apr 12, 2024 · YouTubers Logan Paul and KSI set up Prime as a competitor to Gatorade (Source: Shutterstock/Raz McNulty Photography) In late 2022 and early 2023, Prime Hydration prompted the sort of demand normally reserved for Taylor Swift concert tickets or toilet roll in 2020.
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The best marketing campaigns of 2023: Part 1
Dec 4, 2023 · This year TSB decided its brand needed a refresh following a multi-year partnership with Friends actor David Schwimmer. To do that, and to realign its marketing strategy around the concept of getting people to talk about money, the bank introduced a literal elephant in the room with its first-ever brand mascot – Tiny the elephant. TSB CMO Emma Springham told Marketing Week that after the ...
Four big strategic mistakes Nike needs to reverse
Sep 23, 2024 · Source: Shutterstock. A few words of sympathy for John Donahoe, the soon-to-be former CEO of Nike. Six months ago, he was the feted boss of one of the biggest brands in the world.
Latest Articles - Marketing Week
The latest articles from Marketing Week. At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry.
How Tesco revolutionised loyalty with Clubcard: The Inside Story
Mar 13, 2019 · In the first of a new series, Marketing Week looks at how Tesco Clubcard transformed retailing, shopping and marketing forever, as told by the people who were there at its conception.
Case study: Patagonia’s ‘Don’t buy this jacket’ campaign
Jan 23, 2013 · Patagonia has since grown into a $600m company with more than 50 stores worldwide, including six in Europe. But it has strived to remain true to its eco-friendly ethos by using organic cotton and recycled polyester in its products and by urging consumers to consider the environmental effect of their purchases.