Campaign Asia - Advertising, Marketing, Media, Digital, PR News …
WEBSep 12, 2024 · Campaign Asia reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region
Asia's Top 1000 Brands 2021 | Marketing - Campaign Asia
WEBJul 19, 2021 · Here it is: the release of the results of our eagerly anticipated in-depth study, produced by Campaign Asia-Pacific in partnership with NielsenIQ, now in its 18th year.. Asia's Top 1000 Brands is a survey of consumer opinions across 14 markets in Asia-Pacific, assessing brand preference in 15 product/service categories. It is a fascinating temperature gauge, showing which brands are succeeding ...
Move and win roundup: Week of October 14, 2024
WEB13 hours ago · Wavemaker Australia has unveiled three new moves to boost its strategic expertise in Melbourne.. Wavemaker Adelaide strategist Stephen Drawbridge has joined the Melbourne office as strategy partner. He will work with numerous clients in addition to Mondelez. Prior to this, he spent more than five years at the Adelaide office.
Top 10 brands a decade on: How Disney and Samsung outflanked …
WEBSep 27, 2024 · Samsung, Apple, NIke, Disney and Indian conglomerate Reliance are among the leading brands in a new survey looking at long term brand performance. In its 10th anniversary, the FutureBrand Index 2024 looks beyond the episodic drama of year-on-year changes, to take a long term view of a decade in ...
Campaign's Agency of the Year 2024 opens for entries
WEBJun 18, 2024 · The 2024 Campaign Asia-Pacific’s Agency of the Year Awards is now accepting entries from advertising agencies and brand owners across the APAC regions, which include Southeast Asia, Australia/New Zealand, Greater China, Japan/Korea, and South Asia. These awards recognise and celebrate exceptional performance and achievements in media, advertising, creative, digital, PR, independent ...
Advertising, Marketing, Media, Digital, PR News & more
WEBAug 19, 2024 · Tag: Content everywhere, all at once Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order.
Welcome to Asia's Top 1000 Brands 2020
WEBJul 9, 2020 · The results of the 17th version of our eagerly anticipated in-depth study, produced by Campaign Asia-Pacific in partnership with Nielsen, are in.. Asia's Top 1000 Brands is a survey of consumer opinions across 14 markets in Asia-Pacific, assessing brand preference in 15 product/service categories. It is a fascinating temperature gauge, showing which brands are succeeding with their marketing ...
Why print is an enduring force for advertisers - Campaign Asia
WEB18 hours ago · "The shift from print to digital has been substantial over the past decade. Digital advertising has gained an edge by offering more precise targeting and less wastage, which is crucial in today’s economic environment," says Laura Kleiman, strategic partnerships manager, Bench Media.
Campaign360 2021: Continuing coverage | Advertising | Campaign …
WEBCampaign360 2021: Continuing coverage. Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded.
How brands can make dynamic pricing fairer for customers
WEBMay 15, 2024 · In 2021, a Ctrip customer (one of China's top travel platforms) reported receiving three separate offers for the same hotel on the same day while using three different phone brands. Notably, the offer given on his iPhone was the highest, which irritated him. Despite Ctrip's claim that it does not use big data technologies to unfairly charge tourists, a passenger filed another complaint in 2022 ...