Brand Guidelines | Identity | Logos and Marks
UCLA's logos and marks are valuable institutional assets, protected both by law and policy. This section provides a guide to the basic graphics and their proper usage. Campus Logo
Brand Guidelines | Identity | Logos and Marks | Campus Seal
The UCLA Seal is the campus version of the University of California Seal, replacing the date "1868" with "UCLA." The UCLA Seal most often appears in UCLA Blue or black. The three …
Brand Guidelines | Identity | Logos and Marks | Campus Logo
The campus logo is a required brand element, to be used in accordance with the guidelines on this page. If you need to combine the campus logo with the name of your school or …
Logos and Marks | Historical Logos and Marks - University of …
If you page through the UCLA yearbooks of the twentieth century, you'll see many marks associated with the campus: logos, icons of Royce Hall, illustrations of Bruin mascots from …
UCLA Brand Guidelines
Explore the fundamental elements of the UCLA brand; color, logos and marks, typography, copy and editorial, best practices and accessibility.
Brand Guidelines | Identity | Names and Naming
Name choices begin with the institution itself: are we UCLA or the University of California Los Angeles? We should always use the acronym UCLA. It’s short, memorable and distinctive, a …
Brand Guidelines | Application | Print
Print templates are designed to help you use UCLA’s brand elements such as the logo, color palette and special fonts seamlessly in your work. Formal templates serve for occasions when …
Brand Guidelines | Fundamentals | Brand Protection
State, federal and international law protect UCLA’s trademarks, registered and unregistered. University and campus policy spells out the proper use of names and marks. The campus …
Brand Guidelines | Identity | Colors
UCLA’s colors evoke the blue of sea and sky and the gold of the sun and wildflowers, especially the California poppy. There’s a brightness to UCLA Blue and UCLA Gold that’s especially …
Brand Guidelines | Identity | Department Logos
Department logos are sometimes called unit signatures or lockups. They’re a combination of the UCLA Campus Logo and your department’s name.