Dec 24, 2024 · Outbound travel brands face numerous challenges when engaging with consumers on Xiaohongshu in 2025. By understanding the competitive landscape, navigating cultural nuances, and maintaining authenticity, brands can effectively connect with their audience.

Oct 10, 2024 · These Chinese travelers aren’t just stumbling upon remote places. Many of them are followers of Xiaohongshu, China’s answer to Instagram, which has also become their travel bible.

Oct 15, 2024 · Xiaohongshu is transforming the China’s travel industry in many ways, from authentic recommendations to influencer collaborations and community building. As travelers increasingly seek genuine experiences and rely on peer reviews, brands must adapt their marketing strategies accordingly.

Oct 10, 2024 · Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram.

Nov 13, 2024 · These Chinese travelers aren’t finding out-of-the-way locations by chance. Many of them are followers of Xiaohongshu (Little Red Book), China’s answer to Instagram, which has also become their travel bible.

Oct 10, 2024 · In Hong Kong's Kennedy Town district, Chinese tourists are flocking to a local cafe, a hidden gem popularized by the Xiaohongshu social media app.

Oct 29, 2024 · Managing reputation for overseas brands on Xiaohongshu requires a proactive and strategic approach. By understanding the local audience, monitoring brand mentions, and engaging actively with users, brands can build a positive image.

Oct 2, 2018 · ‘Little Red Book’ aka Xiaohongshu is a Chinese social media platform and app focused on shopping, but it's becoming popular for outbound travel inspiration as well. Should travel marketers make it part of their digital strategy for China?

On 28 August 2024, Xiaohongshu’s Head of Commercialization for Outbound Travel, Cathy Wu, joined Dragon Trail for a webinar on the platform’s evolution, current trends, and relevance for overseas travel brands. Here are 7 important things we learned from her presentation.

Jan 16, 2025 · Chinese female travelers make around 80% of travel decisions in China. Get to know this audience segment and how important Xiaohongshu is in your next campaign.