Sep 20, 2021 · Last year, the Brandy Melville craze reached Wang Yiting, a college student in the eastern province of Zhejiang, through Douyin and Xiaohongshu, an Instagram-like site popular with young women.

Apr 30, 2024 · Xiaohongshu has become the go-to platform for young women to discuss everything from fashion to domestic violence.

Oct 13, 2024 · Revenues at Xiaohongshu, the start-up known as China’s answer to Instagram, surged to $1bn in the first quarter of 2024 as it ramped up advertising from retailers targeting Gen Z women.

Jan 14, 2025 · With the looming TikTok US Ban, a similar Chinese social media app called Xiaohongshu, aka RedNote, has been making waves online, with memes about the app flooding the internet.

Jan 19, 2025 · NEW JERSEY – In a crowded high school cafeteria in New Jersey, Ms Ellie Lindal took a video of her shrivelled cheeseburger and posted it on Chinese-owned social media app Xiaohongshu, which...

Jan 27, 2025 · With TikTok's future up in the air, young Americans are flocking to the Chinese app Xiaohongshu, forging connections with Chinese youth across the globe. Whether it's a fleeting trend or a true generational bond, the surge in bilateral exchange is unprecedented.

Dec 16, 2024 · Xiaohongshu attracts niche, high-end brands amid tough retail environment; Influencers use conversational tone, setting Xiaohongshu apart from competitors

Jan 15, 2025 · As the potential ban on TikTok, a cultural sensation, approaches, here’s what you need to know about Xiaohongshu and other apps that social media users are considering.

Jan 14, 2025 · Starting Sunday, it will be illegal for app stores and internet hosting services to distribute TikTok. American users are flocking to RedNote, a Chinese short-form video app also known as...

Dec 16, 2024 · Xiaohongshu, whose name translates to “little red book”, is similar to Meta’s Instagram in that it allows users to curate photos, videos and text documenting their lives. In recent years it has also become a de facto search engine for young women looking for travel tips, anti-aging creams and restaurant recommendations.