Oct 26, 2023 · In this influencer guide by China Gravy, the KOL China expert, discover all you need to know about xiaohongshu influencer. Learn how to accelerate your brand with influencer marketing and social marketing in China.

In an age where consumers crave authenticity, micro-influencers on Xiaohongshu offer brands the chance to build genuine connections with their audience. By focusing on trust, relatability, and niche expertise, these influencers are revolutionizing marketing in China.

Mar 8, 2022 · Xiaohongshu is popular with China's Gen Z for its blend of influencers and shopping. The app claims 200 million users, mostly in China.

Dec 30, 2024 · Learn how to choose the right Xiaohongshu influencer to boost brand awareness, build trust, and drive sales with this comprehensive guide.

Jan 22, 2025 · Ahead of the looming TikTok ban in the United States on January 19, 2025, unexpectedly, over a million of U.S. TikTok users rushed to Xiaohongshu, also known as Little Red Book or RedNote....

Jan 2, 2025 · Influencers on Xiaohongshu have the know-how to make content appealing. They understand what their audience wants and can tailor messages to fit. Collaborating with influencers can help your brand tap into their expertise, ensuring that your content is both authentic and engaging.

Dec 4, 2024 · Influencers (KOLs) who specialize in beauty and cosmetics topics received the most ad offers from brands on Xiaohongshu. With an ad revenue reaching 12.6 million yuan from January to July 2024,...

Jan 13, 2025 · The concentration of genuine personal content shared by normal people rather than polished influencers was refreshing, he added. Chinese Xiaohongshu users are fascinated by the influx of new voices.

Jan 13, 2025 · After a few steady years of growth, during the COVID-19 pandemic, Xiaohongshu boomed among younger Chinese consumers. It now boasts 300 million monthly active users; 79% of them women. For now, it ...

High-end brands like Dior, Gucci, and Loewe have successfully engaged Chinese consumers on Xiaohongshu through localized campaigns and influencer collaborations. Leverage local trends like “feiyi” (traditional Chinese craftsmanship) to drive engagement. Partner with micro-influencers (KOCs), who hold more credibility than mainstream influencers.