American YouTuber Jimmy Donaldson, better known as MrBeast, has ignited a firestorm in Mexico after filming a video at several of the country’s most protected archaeological sites, sparking debates over cultural preservation,

Authorities say they never allowed Mr Beast to film at their pyramid heritage sites for profit.

The Mexican government is suing popular YouTuber MrBeast, who they claim violated the terms of his archeological permit for the Mayan pyramids by pushing his own snack brand — and profiting from the “heritage that belongs to all Mexicans.