Restaurants are turning to limited time items as customers pull back on fast food. WSJ visited Taco Bell’s test kitchen to ...

Liz Matthews is considered the GOAT of new product ideas, testing hundreds to develop viral hits like Doritos Locos Tacos and ...

From revamped classics to bold new beverages, Taco Bell is trialing a fresh lineup of limited-time items. Find out what’s launching.

Taco Bell has been leaning heavily into its beverage offerings, thanks to its new Live Más Cafés. Now, in Knoxville, ...

Taco Bell fans, get ready—an exciting new menu is on the way! Three standout items (California Crunchwrap, Burrito Bliss, and ...

Taco Bell is launching three new menu items created by fans of the chain restaurant, available for a limited time nationwide ...

Yum! Brands is considering a sale of Pizza Hut. Read how a deal could unlock value and allow focus on core growth engines ...

Taco Bell is about to debut a beverage-centric concept in Houston: Called Live Más Café, it's a store-within-a-store located ...

Taco Bell's Live Más Café debuts Houston-area location in Spring with 20+ drinks, from dirty sodas to churro chillers; grand ...

Taco Bell’s new menu initiative—which garnered over 40,000 custom order submissions—involves direct input from customers.

The California Crunchwrap, Burrito Bliss and Cantina Craze emerged from more than 40,000 submissions to the restaurant ...

Live Más Café comes to the Houston area with Mexican mocha iced coffees, Strawberry Limonada Refreshers, Churro Chillers, ...