The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.

Jalen Hurts joins Sprite as the first NFL player in its Obey Your Thirst campaign, celebrating authenticity and leadership.

Sprite has a new Obey Your Thirst campaign on the way for the next NFL season, as Jalen Hurts will star in a new set of ads ...

Philadelphia Eagles quarterback Jalen Hurts becomes the first NFL player to be featured in a Sprite commercial ...

Jalen Hurts recently said that he has "moved on" from the Philadelphia Eagles' Super Bowl 59 win. He's undoubtedly locked in ...

In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its ...

After leading his team to a victory in Super Bowl LIX, Philadelphia Eagles quarterback Jalen Hurts has made history as the first NFL player to appear in a Sprite commercial. The commercial is part of ...

Sprite’s classic ‘Obey Your Thirst’ tagline returns—behind the campaign Minnesota Timberwolves star Anthony Edwards plays the role of Grant Hill in a remarke of a 1994 Sprite ad.

Sprite today (April 18) revived its iconic "Obey Your Thirst" tagline with a campaign that pays homage to the original 1994 effort that established the brand's ethos. The Coca-Cola brand's latest ...

ATLANTA, April 18, 2024 /PRNewswire/ -- Sprite is reintroducing its iconic Obey Your Thirst campaign to the next generation of drinkers, with inspired new TV spots featuring two of today's hottest ...