The last five years have seen the proportion of informative or educational strategies overtake that of emotional strategies; the dominance of purpose-led marketing over the same period may be a ...

Why is this work relevant for Creative Strategy? The campaign exemplifies McDonald's proactive approach to addressing the gap in digital accessibility for colour-blind individuals, a segment largely ...

For many years, Colgate has been committed to creating a future where we can all smile. And by all, we mean championing smiles regardless of one's age, socio-economic status, race, religion, special ...

In the 80s, the Home Care category had one distinctive, innovative brand, Yumoş. Their target was the domestic mother who was taking care of the household to provide comfort to her family. Throughout ...