Streaming marketing airings on TV commercial content were down 21% to 207,220. All this produced 17% fewer impressions to 83 ...

The condition of this new show, “Doc” -- the first network drama of 2025 premiering Friday -- is not yet determined either ...

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Yes, this is another one of those annual prediction columns, breathlessly prognosticating what the new year will bring — or maybe it’s not? My top five predictions for 2025: 1. Total retail sales in ...

Ozempic's ads were 57% more effective in driving consumer engagement on streaming TV than on linear TV during Q3.

“I knew this day would come,” Tom Bredehoft, owner and publisher of The Flagler News, said last week, according to the paper. “I was hoping it would be later on, but it is what it is. Times are ...

Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by ...

At our EIS Summit in picturesque Deer Valley, we caught up with Libby Croak, Director of Acquisition and Retention at Sonos, Inc. She had … Read the whole story ...