A study showed lift metrics produced the most surprising numbers. Ads viewed in the app for more than 2.5 seconds had a 1 in ...

Reddit is launching a new "Partners" page designed to foster partnerships between businesses and agencies when creating and ...

How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents ...

While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

Freshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% to 20% above norm. Factoring in overall national TV ...

BeReal is officially launching ads in the U.S., following through with goals previously set by its new owner at a time when ...

Lisa De Bonis remains CEO of Huge. Jay Dettling, who has been CEO of Hero Digital for the last two-and-a-half years recently ...

In "I Was Honey Boo Boo," coming next month to Lifetime, grown-up Alana Thompson narrates the story of her childhood as Honey ...

The company reported organic growth of 2.5% for the period, in line with its 2%-plus growth outlook for full year 2025.

European Commission President Ursula von der Leyen said Europe could tax Google's and Meta Platforms' digital ad revenue in retaliation for tariffs imposed by the U.S. on Europe.

The first major campaign from CMO Marisa Thalberg breaks a cardinal rule of advertising, hoping to startle skeptical ...

Beast," The Intercept, PEN America and other news organizations and advocacy groups are urging a federal judge to permanently strike down Trump's executive order targeting the law firm Perkins Coie, ...