From Elf’s use of controversial comedian Matt Rife in its latest campaign to Gousto’s shift to sustainable growth, it’s been ...

Zooming in on the past month, 65% of all social media users have used YouTube, rising to 80% among Gen Z. The platform’s ...

Since it kicked off its Premier League sponsorship, Guinness has become the number one beer for the football watching ...

Marketing boss Chris Willingham is honing the brand’s focus on community and looking to unite fans worldwide with a new ...

As well as announcing a partnership with Manchester United, fintech brand Sokin has also launched a new brand campaign to ...

After facing struggles in a “challenging environment”, Carlsberg remains committed to its marketing investment amid the “good ...

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...

While marketing’s fixation on market share has been criticised as potentially “dangerous”, it remains a key commercial goal ...

Marketing should never tell “the product team what to build, it should always be the other way around”, argues Revolut CMO ...

Matt Thomas is a Senior Director at P&G, leading the Northern Europe Brand Function, in addition to running its Media Operations across all brands. During his career with P&G, he has worked across a ...

Bounce, Black Box Thinking, Rebel Ideas, The Greatest, and his children’s books, What Do You Think, You Are Awesome and Dare to Be You. He is a ...

Mary Portas is a retail expert and founder of Portas Agency, a creative consultancy headquartered in London and Melbourne, that explores the future of shopping and living. She has advised government, ...