A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are under fire.

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

Childhood staples from the era like Bagel Bites are seeing prices slashed this summer as the grocery delivery platform leans into value.

Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

A partnership with the DC franchise reboot shows mascots, including Flo, stepping up to address more everyday problems in ...

Celsius, which was boosted in 2022 by a $550 million investment by PepsiCo, has focused previous marketing efforts around ...

The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.

In the Ferrero brand’s first campaign since its U.S. launch in 2023, children do the talking via a dual-tracked effort by Anomaly.

Michael Imperioli and Steve Schirripa go from wise guys to nice guys in a social-first campaign created by Ogilvy New York.

Retail media is once again the story in this most recent outlook report, thanks to the channel’s ability to reach consumers in a buying mindset with valuable first-party retailer data. Madison and ...

Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of ...