Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence into the ecosystem.

Content Ignite, a leading ad management and monetisation platform for premium publishers, today (29th July, 2025) announced a ...

In today’s Digest, we discuss Meta’s suspension of political ads in the EU and UK advertising rising 8% in the first quarter.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the promotions of Stacy ...

A Motorola initiative leveraging digital out-of-home (DOOH) screens reinforced by display ads has delivered significant results for the telecoms brand. The Q4 2024 campaign was executed in partnership ...

In today’s digest, we cover YouTube’s ad revenue nearing $10bn while it decides to drop its Barb subscription, the UK putting ...

In this Media Pulse H1 2025 snapshot, we examine industry reaction to the Guardian becoming the latest UK publisher to ...

Omnichannel planning and activation require embracing something marketers generally try to avoid – fragmentation. However, in ...

Today’s professionals are not only travelling; they are also returning to city-centre offices in large numbers and with ...

This week, AI advancements and shifting metrics highlight a rapidly evolving digital landscape. In today’s MadTech Daily, we ...

This partnership is a significant milestone in Pentaleap’s ongoing mission to democratize retail media and solve the ...

“ EX.CO ’s AI taxonomy solution has allowed us to deeply tag our extensive video library with a fraction of the necessary ...