exchangewire.com5h
GumGum Inc. Launches First-of-its-Kind Sports Marketing Solution for Brands
GumGum, the contextual-first technology leader transforming digital advertising, announced a new sports marketing solution to ...
exchangewire.com6h
Connatix & JW Player Merge to Create the Industry’s Largest Video Technology & Monetisation Platform
JW Player (JWP), the leading video streaming and data insights platform, today (October 9th, 2024) announced it is merging ...
exchangewire.com7h
NumberEight & Gameloft for brands Forge Strategic Partnership to Enhance Audience Targeting Across Premium Gaming Inventory
Gameloft for brands, a leader in advertising and gamification solutions for brands, has partnered with NumberEight, a leader ...
exchangewire.com9h
GeoEdge & EX.CO Partner to Secure a Malvertising-Free Video Ad Experience
Amnon Siev, GeoEdge CEO shared, “Cyber criminals increasingly target the digital advertising ecosystem with sophisticated ...
exchangewire.com11h
Brands Achieve Significant Gains in Media Quality & Performance with Adelaide’s Attention Pre-Bid Segments
Adelaide’s attention-based pre-bid segments are powered by its AU metric, which measures a placement’s likelihood of ...
exchangewire.com12h
Zefr + TikTok Pilot Video Exclusion Controls & Expand Brand Suitability Placement Availability
Zefr will also support the launch of TikTok's newest suitability controls, Category Exclusion and Vertical Sensitivity, to ...
exchangewire.com13h
CPCA & ICO Begin Development of World’s First Regulator-Approved Privacy Certification for Digital Advertising
The CPCA intends to launch the certification in 2025, subject to the necessary ICO feedback and approval processes. Once ...
exchangewire.com15h
Google Ordered to Open Play Store to Rivals; Microsoft Shutting Down Retail Media Platform; Channel 4 Testing Enhanced Advertising Marketplace
Today’s news: Google Ordered to Open Play Store to Rivals; Microsoft Shutting Down Retail Media Platform; Channel 4 Testing ...