Great Lakes Institute of Management's research chairperson explains how the tech is revolutionising marketing with immersive ...

From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing ...

As India braces for slower GDP growth and rising costs, advertising executives urge the government to boost demand, simplify ...

With this refreshed campaign, Perfetti is reaffirming Centerfruit’s position as the go-to gum for anyone seeking an intense burst of fruity flavor. It’s a celebration of taste, creativity, and fun—all ...

Kong based company will invest 80% of its ad budget in digital marketing to boost TV sales across India this year.

The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India.

Meta’s abandonment of fact-checking in favour of community moderation has tipped the industry, with people voicing concerns ...

The veteran media leader who revolutionised India’s media and advertising industry, passes away after a long fight against ...

Indian cinema posts its second-highest annual box office collection of INR 11,833 crores in 2024 as per Ormax Box Office ...

With environmental concerns gaining significance, 75% of consumers, primarily the Gen Z, are willing to pay a premium for ...

As memes and backlash amplify L&T's 90-hour fiasco, Tute Consults’ founder highlights the need for empathy, communication ...

Wondrlab, a platform-first martech network, has acquired a majority stake in BigStep Technologies, marking its seventh acquisition and the second in the technology domain. This move aims to strengthen ...