Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.
VML announced the ‘Har ghar mein star’ (A star in every home) campaign for Star Cement, to underscore the company’s ...
India's evolving consumer market demands higher brand trust, as traditional credibility measures fade and discerning ...
India's evolving consumer market demands higher brand trust, as traditional credibility measures fade and discerning customers set new standards, notes Jigsaw Brand Consultant's founder.
The co-founder of Evolute Global describes how brands can leverage their history to stand out in a crowded marketplace and ...
Articles written by Shaunak Mukherjee ...
During the Amazon Great Indian Festival, Amazon India has launched the #AapkeHittMeJaari (Issued for your benefit) digital ...
Dentsu's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem ...
Encouraging everyone to embrace the process and creativity in the kitchen, TTK Prestige’s #Let’sGetCooking campaign celebrates the beauty of imperfections of cooking. It primarily emphasises ...
The cumulative value of the world’s most valuable brands has, however, increased by 3.4 times since Interbrand first ...
A major focus of Adobe Express is ensuring that the AI features are commercially safe, especially in terms of brand ...
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