In print advertising by BFSI, LIC of India emerged as the No 1 advertiser controlling 12% to total ad volumes during H1-2024.

India's evolving consumer market demands higher brand trust, as traditional credibility measures fade and discerning ...

VML announced the ‘Har ghar mein star’ (A star in every home) campaign for Star Cement, to underscore the company’s ...

Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.

India's evolving consumer market demands higher brand trust, as traditional credibility measures fade and discerning customers set new standards, notes Jigsaw Brand Consultant's founder.

Blending the skipper's authenticity with it "honest-to-goodness" products, the snacking brand will leverage his social media ...

The Publicis Groupe CEO spoke publicly in the UK for the first time in six years at the Campaign Live conference.

If its managing director, Sandeep Lodha, has his way, this could happen soon, starting with one brand before expanding to the ...

Myntra has launched another fun film showcasing India’s most iconic trios for the 'Multiverse of fashion'. The ecommerce ...

On the occasion of Gandhi Jayanti, Aditya Birla Group, a global conglomerate, released its campaign, ‘Instruments of Change’, ...

A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways ...

The latest appointments and account wins from FCB Interface, YRF Talent, IAA India Chapter, JioCinema, Veritas Partners, ...