In print advertising by BFSI, LIC of India emerged as the No 1 advertiser controlling 12% to total ad volumes during H1-2024.

India's evolving consumer market demands higher brand trust, as traditional credibility measures fade and discerning ...

VML announced the ‘Har ghar mein star’ (A star in every home) campaign for Star Cement, to underscore the company’s ...

Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.

India's evolving consumer market demands higher brand trust, as traditional credibility measures fade and discerning customers set new standards, notes Jigsaw Brand Consultant's founder.

Blending the skipper's authenticity with it "honest-to-goodness" products, the snacking brand will leverage his social media ...

The association is aimed at creating a lasting advisory relationship, enabling WPP's agencies to leverage Roblox as a ...

The agency group cut revenue forecast in August but won Amazon and retained Unilever in key markets. Contact Customer Support ...

Sumit Bhatia, vice president of marketing and communications at Finolex Pipes and Fittings, stated, "Navratri embodies ...

The cumulative value of the world’s most valuable brands has, however, increased by 3.4 times since Interbrand first ...

The CEO and Founder of Savy Click and Jaipur Unfolded offers her perspective on the eternal debate between creative and ...