In print advertising by BFSI, LIC of India emerged as the No 1 advertiser controlling 12% to total ad volumes during H1-2024.

India's evolving consumer market demands higher brand trust, as traditional credibility measures fade and discerning ...

VML announced the ‘Har ghar mein star’ (A star in every home) campaign for Star Cement, to underscore the company’s ...

Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.

India's evolving consumer market demands higher brand trust, as traditional credibility measures fade and discerning customers set new standards, notes Jigsaw Brand Consultant's founder.