Meta Platforms, the operator of Facebook, Instagram, WhatsApp and Threads, was responsible for 60 percent of all social app revenues in 2024. The company ...

App developers are abandoning one-size-fits-all pricing models as subscription fatigue drives the need for more sophisticated monetization strategies that ...

TikTok's revenue surged to $23 billion in 2024, according to the TikTok App Report, making it the fourth largest social app ...

Programmatic is gaining traction as a scalable, transparent, and sustainable solution for brands seeking incremental growth.

Tigran is a seasoned marketing leader with a proven track record in B2C, SaaS, and crypto currencies. Currently, he works at CoinStats as Head of Digital Marketing, where he is leading a ...

Travel apps were responsible for over $1 trillion in value creation in 2024, with approximately 44 percent of all travel app bookings made via apps. These ...

Travel apps were responsible for over $1 trillion in revenue creation in 2024, with about 44 percent of total spend on travel being performed in app, ...

Yodel Mobile has announced the Cherie Blair Foundation for Women as the latest partner in its pro-bono charity app marketing initiative.

Navigate mobile app development with our 2025 market map featuring leading tools across 6 essential categories.

How Deezer achieved 36% growth by embracing marketing failures and focusing on brand building over aggressive user acquisition.

AppTweak's Simon Thillay explains why app marketing teams should prioritize business outcomes over statistical significance.

AI search engines are having a moment — and by moment, we mean they’re everywhere. With ChatGPT leading the way and others catching up, AI tools are taking over everything from answering questions to ...