As the TV upfront market looms ever closer, the unknowns of brands’ ability to make long-term media commitments become ...

Brands and agencies are adjusting strategies in response to the Trump tariffs and growing recession concerns.

Ford is touting its vast U.S. manufacturing footprint while offering customers a new discount in a campaign that debuts just as steep auto tariffs begin to take effect on imports.

The collapse of the millennial DTC darling is as much a story about business as it is a cultural reckoning for brands.

Solo Stove has hired Dentsu’s Carat as its media agency of record as it shifts to focus solely on performance under a new chief marketing officer, Ad Age has learned.

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

Marriott Bonvoy is unveiling its first brand platform from Wieden+Kennedy New York after the agency won the account about a year ago. The new global campaign “Travel Shapes Us,” is meant to ...

The YouTube chicken wing-eating show “Hot Ones” isn’t just popular with viewers—outside brands are increasingly hungry to get in front of its audience, which includes 14 million subscribers.

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 2 hours 57 min ago By Ad Age Studio 30 - 3 hours 33 min ago By Tim Nudd - 5 hours ago By Gillian Follett - 5 hours 5 min ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 2 hours 54 min ago By Garett Sloane - 4 hours ago By Lindsay Rittenhouse - 8 hours 7 min ago By Ad Age Studio 30 - 8 ...