The Seiko 5 Sports x Pepsi collaboration marks the brand’s first authorized partnership with the sugary-drinks giant. Two ...

In a highly anticipated collaboration, two iconic brands are joining forces. Pepsi and Seiko have teamed up for a special ...

The SPB513 is one of three just-announced additions to Seiko's Speedtimer line, joined by the black-dial SPB515 and the ...

You might not have all day to online shop, which is why we’re committed to doing it for you every week. No need to thank us ...

Seiko honors the 1971 Safari Rally–winning Datsun 240Z with three Prospex Speedtimer limited editions, blending motorsport ...

After decades of nicknames, Seiko 5 has now made an official collaboration with Pepsi, unveiling two limited-edition watches.

Today, Henry shares his thoughts on what got him started in the hobby: Watches with Arabic numerals ✓ And why they're just so ...

Sport and watchmaking have always had a friendly relationship, and it is one which is particularly pertinent for Japanese ...

Citizen's astonishingly accurate top-shelf dress watch gets two gorgeous case and dial upgrades, and still undercuts its ...

In recent years, Seiko has integrated the Alpinist into its Prospex line, signaling its place among the brand’s ...

Seiko embarked on its journey back in 1913, launching Japan’s very first wristwatch—Laurel. This pioneering model didn’t just ...

The BlackCat/ALPHV ransomware gang has added Seiko to its extortion site, claiming responsibility for a cyberattack disclosed by the Japanese firm earlier this month. Seiko is one of the world's ...