NKE's global reach faces near-term strain from weak demand and cost pressures, but long-term strategy fuels recovery hopes.

In October 2024, S&P revised its outlook on Nike to negative due to revenue and profitability declines. It subsequently ...

Company executives say the sportwear giant will cut its reliance on producing goods in China to ease the impact of US trade policies.

Nike’s “Win Now” strategy aims to reset its product mix and channel strategy to regain lost market share and profitability.

Wall Street cheered some signs of a turnaround at Nike in its latest quarterly earnings report released late Thursday.

Nike said it's raising prices to offset $1 billion in tariff costs, while it works on diversifying its sourcing and reducing ...

Nike’s revenue is down due to a combination of factors including reduced consumer spending, particularly in key markets like China, inventory issues and competition.

Nike said it would cut its reliance on production in China to mitigate the impact from US tariffs on imports. It forecast a ...

U.S. equities gained at midday on word of a U.S.-China trade agreement and indications from the White House that more deals are coming.

Ahead of his international "Make Them Watch Tour," Grizzlies' star Ja Morant will unveil several colorways of his newest Nike ...

Nike shares surged 13.3% on Friday as an encouraging forecast on the back of its turnaround effort and plans to reduce China production for U.S.-bound goods bolstered investor confidence.

Nike said it would cut its reliance on production in China for the U.S. market to mitigate the impact from U.S. tariffs on imports, and forecast a smaller-than-expected drop in first-quarter ...