To achieve a win for consumers, brands and retailers need to embrace a multidimensional approach that prioritizes: capability ...

JioHotstar celebrates 670 million peak views during IPL finale, dominating mobile OTT with multilingual content, but faces ...

Andor hit another series high in the lead up to its final episodes, generating 830M minutes viewed from May 5 to 11.

According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their advertising budgets to increase in the year ahead. But more media spend means more competition in an already ...

Former White House press secretary Jen Psaki failed to keep a grip on Rachel Maddow's 9 p.m. MSNBC audience when the network ...

Nielsen expands rights to use data from approximately 20 million Vizio TVs and obtains a first window of exclusivity for ...

Nielsen and Vizio’s Inscape are extending their strategic data relationship, building on a collaboration that began in 2022. This multi-year agreement “reinforces our shared commitment to delivering ...

Nielsen and VIZIO’s Inscape have extended strategic data relationship, building on a collaboration that began in 2022. The ...

Fox Television Stations has renewed its measurement agreement with Nielsen that allows the broadcaster to continue using ...

Nielsen, the specialist in audience measurement, data and analytics, have announced a multi-year renewal agreement with Fox ...