Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

State of play: New Balance hopes to become a top-three athletic wear brand worldwide, but it currently trails Nike, Adidas ...

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

Happily, the answer is a resounding yes. This week, Drake’s and New Balance—specifically the latter’s Made in UK branch, ...

The 204L uniquely combines the slim structure of ’70s running shoes with tech-inspired textures from the 2000s ...

Led by Sydney Sutton and Quincy Wilson, the Bulldogs delivered another strong showing. Archbishop Carroll and St. John’s also ...

Engulfed in different shades of gray, the collaborative take on the new NB silhouette comes elevated with textured pony hair ...

Sianni Wynn of Pennsauken (center) wins the girls 200 meter dash at the 2025 NJSIAA Meet of Champions, Wednesday, June 4, ...

From tees and shorts to running shoes, there's plenty of great deals to shop at New Balance. For instance, the New Balance ...