Comcast-owned NBCUniversal plans to add its regional sports channels to its Peacock streaming service as soon as early 2025, the Wall Street Journal reported on Wednesday, citing people familiar with the plans.

Regional channels carrying the Golden State Warriors, Boston Celtics and others are to be made available on the streaming service.

The Wall Street Journal reports that NBCUniversal plans to add its four RSNs -- based in Boston, Philadelphia and across Northern California -- to Peacock “as soon as early 2025” in a bid to attract cable-TV cord-cutters.

NBCUniversal: The four NBC Sports networks that will be added have local broadcast rights in Boston, Philadelphia and across Northern California, including to games for high-profile teams such as the Golden State Warriors,

The WSJ article says the NBC Sports channels would remain on pay TV services. NBC, which is owned by Comcast, has discussed offering its NBC RSNs on Peacock since 2022. Mark Lazar

Comcast began negotiating with the teams and leagues offered through the NBC Sports channels at least two years ago, according to comments made by NBC Universal Chairman Mark Laza