Google Ads is ditching duplicate campaigns with a built-in experiment tool that fast-tracks AI Max testing using a 50/50 ...

Google’s AI Max ads feature longer headlines and pull content from blog posts (not just landing pages). And they're driving ...

Google is expanding its AI Max beta with ad group-level controls that push search further into a keyword-optional future.

Google is reportedly pitching advertisers to buy into ads in AI Mode. The folks over at AdAge have some slides from a Google ...

Performance Max promises results through automation – but what are you giving up in return? Know the trade-offs before you ...

Google has a new beta within Google Ads for Al Max ad group settings with search term matching. This shows when AI Max is ...

Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says ...

Performance Max has been a big initiative for Google since it launched in 2020. The Google source said Performance Max was a good way to eke "incremental revenue from advertisers," and there's ...