The largest private U.S. employer said Wednesday that it will offer a 10% employee discount on nearly all groceries, including milk, meat and frozen food. That discount previously applied to fresh produce and most general merchandise items, such as clothing and toys, but only to other food during the holiday season.

Extending its holiday food discount to year-round stemmed from employee requests for simpler, more accessible perks, the retailer said.

In a separate LinkedIn post, JD Mahaffey, director & global head of executive total rewards, expanded on the new benefit: Previously, Walmart’s 10% discount for employees was limited to fresh produce and select general merchandise,