Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

However, the search giant made a major, unrelated Chrome announcement earlier this week: Google is abandoning its plans to ...

One of the most popular browsers said it would change how it handles your cookies. But Jamey Tucker found out that's not ...

The company says it will maintain the status quo rather than show a pop-up that could push users to try Google's alternative ...

Since 2019, ad tech has invested a huge amount of time and money in confronting what to do about the impending demise of ...

Google’s third-party cookie crackdown is on pause – but the pressure on Chrome is far from over. So, what does it all mean ...

The announcement, delivered by Anthony Chavez, VPt of Privacy Sandbox at Google, confirmed that Chrome users will continue to ...

Alphabet's Google said on Tuesday it will not be rolling out a new standalone prompt for third-party cookies and will retain ...

Google has just given up on a third-party cookie alternative. Google announced it will maintain its "current approach to ...

Beginning in 2019, Google embarked on an effort under the Privacy Sandbox banner aimed at developing a new way to target ads ...

Google recently announced it's reversing course on promised changes to simplify how users manage these digital trackers, ...