To dislodge this key peg propping up Google's search monopoly, some options include ending Google's default deals altogether, which would "limit or prohibit default agreements, preinstallation agreements, and other revenue-sharing arrangements related to search and search-related products, potentially with or without the use of a choice screen."

After Google was found guilty of antitrust abuses, the Justice Department proposed fixes that could hamper Google's chances in the next era of search.

Following a major court ruling in August, which found that Google acted illegally to stifle competition and retain its monopoly over online search and advertising, the US Department of Justice is considering whether to force the break-up of the tech giant (via BBC).