Starbucks CEO Brian Niccol has hired a familiar face to lead the company's global branding efforts. Niccol, the former head ...

Starbucks pre-released earnings on Tuesday, showing sales dropped. New CEO Brian Niccol said he plans to outline a broad ...

NEW YORK - Starbucks’ new chief executive Brian Niccol has his work cut out for him. The global coffee chain saw sales plunge ...

Starbucks' new CEO Brian Niccol faces the challenge of boosting confidence among investors and addressing the concerns of ...

CEO Niccol took over on Sept. 9 at a time when the coffee chain struggled with tackling weakness in two top markets, the US ...

The company reported preliminary results for its fourth quarter on Tuesday, showing a year-over-year drop in revenue for the ...

CEO Brian Niccol, who joined Starbucks (SBUX) from Chipotle Mexican Grill Inc. (CMG) last month, said in a video presentation that the company had lost track of its identity as a coffee chain, and ...

The Seattle coffee giant on Tuesday reported weaker-than-expected sales in its fiscal fourth quarter, which ended Sept. 29.

Starbucks also suspended its full-year fiscal 2025 guidance, citing its transition to new CEO Brian Niccol and to allow time ...

Starbucks Corp said on Tuesday it was suspending its annual forecast as new CEO Brian Niccol develops a plan to turn around ...