The American Athletic Conference is rebranding itself as the American Conference as part of a wide-ranging effort it says is designed to fuel growth and elevate its position in a quickly changing ...

With the new mascot "Soar" the eagle, the 15-member AAC has officially rebranded as the "American Conference" and will ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

American Athletic Conference rebrands to American Conference, controlling its destiny Story by Dan Wolken, USA TODAY Mon, Jul 21, 2025 · ...

July 21 (UPI) -- The American Athletic Conference has rebranded as the American Conference and will have a lives mascot, an eagle named "Soar," officials announced Monday. "The American has built ...

IRVING, Texas, May 22, 2025 /PRNewswire/ -- American Athletic Conference Commissioner Tim Pernetti announced today the launch of American RISE Ventures (Revenue, Innovation, Sports, Entertainment ...

The American Athletic Conference will have 10 members in its first season: Rutgers, Louisville, Connecticut, South Florida, Cincinnati, Central Florida, Memphis, Houston, SMU and Temple.

The American Athletic Conference has been in contact with Army as it looks for a replacement for Atlantic Coast Conference-bound SMU, two people with direct knowledge of the discussions told The ...

The American Athletic Conference was reconstituted in 2013 and serves its members from its headquarters in Irving, Texas. The American sponsors 22 championships, 10 for men and 12 for women, has ...

(Photo by Joe Murphy/Getty Images) Louisville won the inaugural American Athletic Conference men’s basketball tournament in 2014. The Cardinals defeated Connecticut, 71-61. Russ Smith was named MVP.

The American Athletic Conference relaunches this week knowing realignment could have been worse and wanting a fighting chance on the field. By Jeremy Fowler Jul 2, 2013 at 6:41 am ET • 4 min read ...

With the 2020 non-conference schedule mostly wiped away due to the pandemic, what was a two-division and 12-team conference in 2019 went only 6-13 in the regular season against the Power Five ...