Sally-Ann Dale, the former chief creation officer of Droga5, where she was instrumental in the agency’s beginning and ...

Come and say G'day, chapter two, is being launched in key international tourism markets around the world by Tourism Australia ...

For the first time, Tourism Australia has created bespoke ads in five key markets for its latest ‘Come and Say G’Day’ campaign, via Droga5. It marks a significant shift in strategy, with the tourism ...

Tourism Australia is embarking on the next stage of its globally successful 'Come and say G’day' campaign with the second ...

While both Accenture & WPP are undergoing leadership transitions, it is believed that two ad majors are engaged in discussions exploring potential collaborations—or even a full-scale acquisition ...

Marketers and agencies need to lean into the current industry pressure and chaos to unlock greater creativity, WPP global ...

Tourism Australia launches the star-studded “Come and say G’day” campaign, inviting global travelers to explore Australia’s ...

Robert Irwin and Nigella Lawson will star in an epic $130 million tourism campaign to lure more tourists from the US, UK, ...

Tourism Australia is embarking on the next stage of its globally successful Come and say G'day campaign with the second chapter about to launch in key ...

In which a pom interviews an American about selling Australia to the world. And who says B&T is out of touch??

DCT Abu Dhabi’s Nada Assaf reflects on the answers revealed at Cannes Lions 2025, and how more valuable authenticity has become.

It’s seven years since Droga5’s “Son of a Legend” work for Tourism Australia cleaned up at Cannes Lions, but the agency’s creative powers are still on full volume for the client, fuelled by founder ...