Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

Eyeshadow is one of the biggest beauty trends for fall 2025 if the runways are any indication. It had a starring role at many key shows, including this matte take seen at Luar. The inspiration?

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Announced today, February 14, and officially launching on February 17, the first Hannah Bahng x rom&nd collection includes a ...

The best New York Fashion Week Fall 2025 beauty looks manage to complement the clothes while still making their own statement ...

Brown eyeliner isn’t as dark and dramatic as black eyeliner, which makes it particularly flattering for those with blue, green and hazel eyes ... makeup beginners to work with, as it’s more ...