Starbucks has made beverages—especially customized and seasonal ones—the central engine of its global business ...

Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

Starbucks had record setting sales days for the debut of its holiday menu and merchandise and Red Cup Days, CEO Brian Niccol told employees in a memo.

Starbucks Corporation SBUX has struggled to regain investor confidence, with shares down roughly 15% over the past year.

Starbucks' holiday menu, featuring regional drops around the world, is a key part of its turnaround strategy, analysts told ...

Starbucks CEO Brian Niccol wants to return the world’s biggest coffeehouse to its roots, but his plan is doing the opposite.

Niccol took over as CEO in September 2024 after leading Chipotle and Taco Bell. He is credited with restoring Chipotle’s ...

Starbucks reported better-than-expected revenue in its fiscal fourth quarter as its U.S. sales improved. The Seattle-based company said Wednesday its net revenue rose 5% to $9.6 billion in the ...

Given the company’s reputation as a well-known, resilient consumer brand, this discrepancy prompts valid inquiries about the ...

Starbucks China will maintain its Shanghai headquarters and continue to own and operate its existing 8,000 stores, with plans to expand to as many as 20,000 locations over time.