Chinese consumers were once flooded with enthusiasm over Valentine’s Day, the unofficial Cyber-Valentine’s Day (520) and tradition-rich Qixi. But the electric charge around love festivals is dimming.

For Cindy Zhong, like many young Chinese women, a relaxing night used to mean curling up with a steamy story about two men in love. Then her favorite authors, and their tales, started disappearing.

The modern romance Chinese drama “Begin Again” unfolds in the vibrant city of Macau, where modern luxury seamlessly blends with old-world charm. The story follows two fateful encounters that spark ...

Speed and Love Chinese drama: The upcoming Chinese action-romance drama Speed and Love (双轨) has quickly become one of iQIYI’s most awaited series in 2025. It has already boasted over 7 million views ...