At FY Ads Singapore, we specialize in driving meaningful growth through tailored Xiaohongshu marketing and digital strategies designed to reach key markets. Recently, we had the privilege of helping ...

In the meantime, anticipating TikTok’s likely loss in this legal battle, thousands of TikTok users are signing up with the Chinese platform Xiaohongshu (known in English as Little Red Book or ...

The luxury market may have cooled in China, but contemporary players are gaining ground with clever strategies aimed at ...

HONG KONG--As the threat of a TikTok ban looms, U.S. TikTok users are flocking to the Chinese social media app Xiaohongshu – making it the top downloaded app in the U.S. Some of the “TikTok ...

The Chinese social-media app Red (known as Xiaohongshu or Little Red Book in China or RedNote in its international version) has been in the spotlight since last weekend. Approximately 500,000 users, ...

As Xiaohongshu — known as RedNote or Red in English — surged to the top of the App Store downloads list this week, users in both China and the U.S. celebrated an unprecedented cross-cultural exchange: ...

They were met with surprise, curiosity and in-jokes on Xiaohongshu — literally, “Little Red Book” — whose users saw English-language posts take over feeds almost overnight. Americans ...

The Chinese app’s new American users are connecting directly with their Chinese counterparts at a time when the two countries are interacting less overall.

I think I came to Red Note with a sense of rebellion ... I made a video after I saw what’s happened on Xiaohongshu, TikTok refugees just flooding in. Our first reaction was — do you have ...

Catharina's story transcends the simple reunion of two old friends—it speaks to the enduring power of human connection in the digital age. The internet was not merely a tool for communication but a ...