The diversity of university academics and the complexity of their roles make effective internal communication difficult. Here, David Brown and Katie Trachtenberg explore ways in which communications p ...

Abstract: In present's competitive mobile handset market, understanding client preferences is critical to strategic business growth. This exploration employs Aspect-Based Analysis integrating ...

NEW YORK, Dec. 18, 2025 /PRNewswire/ -- Psympl®, the Psychographic AI™ platform purpose-built for hyper-personalized engagement in consumer financial services, today announced its entry into the ...

When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

Our private briefing is capped at 5,000 founders and CEOs. Join an exclusive circle receiving insights on scaling through high-impact identity and market positioning. Join the Inner Circle We respect ...

Custom market research has always been notoriously slow and costly to conduct, often requiring many months and significant investments. As a result, marketers have made many strategic decisions ...

A new standard has been set in luxury retail – and brand identity is leading the charge. Saks Global CMO Kristin Maa goes 1:1 with Kate Terhune to take us behind the scenes of their newly unified ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

In Philadelphia, the leading causes of death are heart disease, cancer, and unintentional drug overdose. While some of these deaths are caused by things out of our control — like genetics — many are ...

The crisis in independent film distribution started in 2007/08, when the global financial crisis hit; acquisitions plummeted and studios shuttered their specialty divisions. Since then, fewer and ...

The crisis in independent film distribution started in 2007/08, when the global financial crisis hit; acquisitions plummeted and studios shuttered their specialty divisions. Since then, fewer and ...

Account-based marketing (ABM) has been proven to be one of the best ways to succeed in the B2B marketplace. Yet, several misconceptions about ABM within the B2B market only limit growth. These ...