For PureWow’s 15th anniversary, we’re reflecting on the top 2010 trends worth a comeback, from moto jackets to twee aesthetics and lighthearted sitcoms.

Jones joined her On Swift Horses castmates Diego Calva, Jacob Elordi, Will Poulter, and Sasha Calle onstage to introduce the ...

Y3K can be much grungier than traditional Y2K. If you think about it, its sporty and utilitarian clothes are perfect for ...

When you think of the clean girl aesthetic you think effortlessly chic and very minimal without lots of bold colors. These ...

Girl groups have quite literally changed the world with their music and issues they stand for, and we love them for that.

While Pretty Little Thing claims this rebrand is all about "elevated fashion essentials", many on TikTok are calling BS.

As soon as you see the Icy Girl herself grace the stage — flawless makeup and frosty blonde locks at the ready — you’re ...

Plan girls’ bedroom ideas and decor they adore, great storage, and adaptability as they age will all be on the agenda. We’ve gathered bedroom ideas for colors, themes and patterns; furniture ideas ...

What is blokette core?” asked my 80YO mom when I explained my outfit of skirt over warmup pants. Answer: It’s the micro-trend ...

The Indian film industry has long been a trendsetter in the world of fashion, inspiring brides and wedding attendees alike ...

And even more so to see the dark, lean-line collection she sent out to walk the Hermès arena on its flat winklepicker riding ...

To celebrate IWD, we asked “Glamour” editors from around the world to nominate the women they most look up to—and explain why ...