I never thought I’d know how to wear cowboy boots, let alone even own a pair, as an adult. To me, they always felt like a ...

In honor of PureWow’s 15-Year Anniversary, Fashion Editor Abby Hepworth looks back at the 15 items in her wardrobe that she’s ...

A crop of young women who are making a name for themselves in a largely male dominated field, bringing their talents and ...

Google Shopping’s new virtual try-on feature uses generative AI to give users a virtual fashion expert at their fingertips.

With that, the timing of Prada’s bullet bra makes sense. While the name sounds violent (another descriptor for the design is ...

Bottega Veneta’s chic take on the typical plaid overcoat feels fresh and current, especially when worn with clean staples, like a perfect white tank, jeans, and thong sandals. In light, low-contrast ...

Girl groups have quite literally changed the world with their music and issues they stand for, and we love them for that.

Since McLaurine Pinover became the Office of Personnel Management’s director of communications, she’s been one of the highest ...

Cheltenham, the famed English hunt, is where the aristocratic set jockeys for fashion accolades. Camilla and other royals ...

As usual, we have Paris to thank for this. The city has once again demonstrated its ability to set the pace when it comes to ...

When it comes to effortless style, Sasha and Malia Obama have become undeniable trendsetters. The two daughters of former ...

As soon as you see the Icy Girl herself grace the stage — flawless makeup and frosty blonde locks at the ready — you’re ...