Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Charlotte Tilbury's new eyeshadow palettes have been an instant hit with fans - and one colourway is particularly great for ...

When it comes to makeup techniques that can transform your look in seconds, lifting your eyes with the right eyeshadow is a ...

Makeup is a form of art expression, and what better time to get creative than Valentine’s Day? From bright, sparkly pinks and ...

Justin Bieber and Hailey Bieber are rumored to be facing a $300 million divorce. Despite rumors, they were recently seen on a ...

Her sultry 90s inspired makeup is typically paired with a more neutral or nude lip, to keep the the focus on the eyes. To pull the whole look together, she topped off her glam with the 'Posh Balm' in ...

New month calls for new beauty must-haves. February 2025 is filled with exciting beauty launches from amazing brands that are ...

Tomy Rivero, a New York City- and Los Angeles-based celebrity makeup artist tells HuffPost that strategically selecting a ...

Olivia Rodrigo found the trendiest shade of brown lipstick for her Grammys 2025 makeup, making her the latest celeb to ...

Grammys' best hair and makeup looks, from Sabrina Carpenter's curled messy updo to Willow Smith's middle-parted Afro.

Darker tints, like brown or amber, are common and work well for everyday use, REI reported. Brown offers a multitude of benefits that make it such a popular color. It helps protect your eyes by ...